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K**M
Straight Forward Marketing Logic
While much has changed in the marketing and branding world since this book was first written, it remains a classic. It will remind you that there is more to the art of marketing than social media.
M**1
A must read for anyone involved in marketing or trying to increase a product's sales
I can't find the hardback edition on Amazon, it might be out of print but I am sure that the content is the same. If you have any desires to increase a product's sale or have any input into this process, you need to read this book. Too many marketers have ruined the sales position of a great product by diluting the brand which the authors detail in exquisite detail with their many real life anecdotes.It is a short but VERY IMPORTANT READ. The job that you save by reading this could be your own, buy it and STUDY IT!
R**E
Pourquoi le branding.
Besoin de formation personnelle
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