Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (BUSINESS SKILLS AND DEVELOPMENT) Hardcover – 26 Jan. 2011

If you are looking for some help with presenting any sort of information to an audience with the idea of getting a response, this book is for you. The author explains how the brain works when processing information on the side of the information sender and the information receiver. He lays out the concept of framing and status and how everyone's perspective influences how your information or presentation is received. He provides various solutions on how to breach those perspectives to convey your point and achieve the desired outcome.The book is very well written and thus easy to read. It does pick up scientific concepts here and there but does not go into a lot of detail on those. If this is what you are looking for, then you should look for another book. This book is more focused on getting the point across and references research and personal experience along the way. The author does a great job at summarising main points and referring back to them throughout the book which makes it easy to follow and retain. It also helps to find the right spot to re-read paragraphs.Main points are illustrated with stories from the author's life and he pauses every once in a while to highlight the points the example is referring to. The stories are interesting and helpful. They made me want to read "one more page" constantly.If this review was helpful, please click the button below.

This was recommended to me by a fellow entrepreneur and came at the right time. Packed with brilliant stories and written well. All with the added benefit of adding huge value.

A psychologist turned marketer recommended this book to me because of the way it links marketing back to the way our brains work and I read it with interest.The author raises finance from investors and institutions by pitching a business idea. The suggestion is that the method can be transferred over to B2B and B2C sales with great success but I'm not convinced. That may be because I have a built-in bias against pitch selling, preferring a much more consultative sales approach to trying to understand what the customer needs. Some of the ideas can be incorporated into a sales presentation with good effect and without being obviously manipulative.I was intrigued when I first read the book and looking at my copy, a significant amount is highlighted. They have however alerted me to a problem because when I've gone through them again, I remembered little from the first reading. The book brings many of the ideas I've encountered before like the reptilian brain, frame control etc but I haven't retained a key message or concepts.The method is based around the STRONG process:- Set the frame,- Tell the story,- Reveal the intrigue,- Offer the prize,- Nail the hookpoint, and- Get the deal.Whilst the author calls this "neurofinance", I'm a fan of taking lessons from neuroscience and psychology in general and applying them to marketing. Too often, sales and marketing clashes with the reptilian brain, called in this book the crocodile brain. This is the most primitive part of our thinking processes that kick in automatically and is designed to protect us from serious harm. It acts as a very strong filter to the more rational brain and gets bored quickly.I feel the method suggested requires a lot of self confidence that will suit extroverted people better than introverts. Are you ready for the battle to set your frame up against the people you are talking to, ready to crush them and take advantage? I had similar issues with Robert Ringer's book called "Winning Through Intimidation".At the moment I don't feel that I've got the best from this book and should find the time to go back to it when my mind is more receptive to the ideas. At the moment, I feel that the ideas are interesting but don't align with the real me. This is a book that I recommend because it will challenge some of your basic assumptions about the way you conduct business.About my book reviews - My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book. I will respond to any comment you make about my review.Paul Simister, a business coach who helps business owners who are stuck, get unstuck.

Probably one of the most significant book that I have read on selling. Completely different approach from what we are use to and also empowering for yourself as a salesman and for your clients.

Ive just finished listening to this book for the 2nd time back to back. I found it thought provoking, packed full of insights and offers a new and compelling approach to presentations and pitches. On the whole I prefer books read by the author and Oren brings his material and concepts to life in a personal , entertaining and easy to listen to way. I appreciated the audio so much I bought the print copy after my first listen.

An interesting read but it leaves you not sure of how to proceed. The methods taught might be effective for the author but he does not do a very good job of explaining how to do what he shares in a practical way. The teaching is mostly abstract with a small number of "unrelatable" examples that leaves you with a "closed door" feeling i.e. not sure of what these meetings actually look like and how they'd translate to your life.The one thing I did learn is you have to be willing to take risks and try new things to provoke people into listening to you.There are some good tips but you'll most likely feel as though you need to read more books on pitching.

A succinct, concise breakdown of the psychology, behavioural principles and practices that enable you to learn and apply a consistent methodology to pitching and closing as opposed to out dated gimmicks, sale myths that permeate the business world.Universal 1st principles versus common sense.It not work around or substitute for having a good deal in the first place. Doesn't claim to be. It is an invaluable asset in making sure you have the tools to position your pitch for success.

I wasn't sure that this book would help any of my clients or myself but it really does enable you to pitch 'anything'. It was easy to follow and the audio version I listen to just added to the value and impact. A must read for anyone who does any kind of pitching in their business, big or small!