L'Oreal ParisFeria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff.Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state.If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates).I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.

This is my all time favorite box of hair color. I was blond forever, tried pink and liked it, but then when I did this particular blue... LOVE. it really brings out my eyes and the color is true to the box. It fades slowly so lasts a long time. Even when it's faded, it's then a pale blue GRAY which also looks good.My bf loves my hair this color the most (but that's not why I do it, it's just a bonus...I love it myself!) I also strangely get a lot of positive comments about it out in the community.. strangers or employees etc.I accidentally left a bag of groceries at Publix last month, and when I went back to pick up the bag, I laughed at the attached post-it: "BLUE HAIR GIRL". I think I saved it.Anyway. TLDR this rocks.

I have brown hair and I been dying it in dark red shades for 2 years now. I have tried alot of different brands this brand is one of my favorites. Anytime you use any shade of red it does start to come out when you wash your hair. That's normal. It has nothing to do with the brand. But if you use sulfate free shampoo and lukewarm or cooler water that helps. Also use a color deposit conditioner helps too. Avoid using hot tools often turn down the temperature and definitely use heat protection. I wash my hair weekly, unless needed twice a week. I can go 8 weeks sometimes longer with my hair still red except the roots and of course grey does eventually shows after 4 or more weeks. It depends how fast your hair grows.What I like about this brand is it comes with shampoo and conditioner. No matter what brand I use I have to do a quick wash after rinsing out the dye because I can't stand the smell especially when I use a straightener. The shampoo that comes with this smells really good.If you do everything correctly the red will last and look nice. I get alot of compliments. Hope this helps.