24Oz Purple Sweet Potato Powder - Deep Purple 100% Natural Ube Powder Food Coloring, No Gluten, No Fillers, Ube Extract for Baking, Natural Food Coloring, Smoothies(680g)

I highly recommend, it colors smoothies, milk shakes,.. beautiful.

Great powder and I love that it comes in a resealable jar and not a bag.

This purple sweet potato (not ube) powder comes in a generous 11.5 oz. jar. As in the advertised photos, it is a rich, bright purple.I decided to use this to bake some scones. I started off mixing a rounded tablespoon or so into the cream I was going to add to my recipe. I didn’t have to sift it and it mixed readily with a whisk. I wanted a bit deeper color, so I added another tablespoon and whisked it into the cream until smooth. I followed my recipe as usual from there.The results? The powder lent the scones a fun purple color, but they added no discernible flavor. I’ve had ube bread before and could taste the actual ube in addition to seeing the purple color. But using this purple sweet potato powder just for color still will be useful. With the amount of powder in the jar, that will mean a lot of fun experimentation in my kitchen in the months to come.

Update: YOU CAN FIX THE COLOR!! Upgrading this product to 5 stars because it's actually super easy and fun to manipulate the color to the exact shade you want. As I wrote in the original review, the purple pigment in this appears to act as a pH indicator, and the cool thing about that is that IT UPDATES ITSELF, so if you change the pH of your batter (let's assume we're baking a cake), it'll change color instantly. In practical terms, if your batter is looking gray and sad, it's probably too alkaline, so add acid! Dissolve a pinch of cream of tartar in a tiny splash of water and chuck it in. You should see some fizzing (it's what acids and bases do when they meet - they make gases - remember those science class volcanoes?) and the color should shift back towards bright purple. Repeat until it's the shade of purple you want. If you overdo it and the batter is too red, guess what? Add an alkali! Exactly what to add, I will leave as an exercise for the reader (hint: science class volcanoes).¹Also, you can use any acid to fix the color (vinegar, lemon juice, those leftover gallon jugs of hydrofluoric acid from the Breaking Bad set), but it's probably safest for the *taste* of the cake if you use cream of tartar, because there's probably a reason that's the acid selected for manufacturing baking powder. I've never tasted it neat, but I imagine it's sufficiently tolerable, especially once it's reacted with the alkalis in your batter. Vinegar cake, on the other hand, I'm not sos sure about.This is not only super duper neat, at least to my inner nerd, but also super useful. First, it shows if your batter has a balanced pH, which means the acids and alkalis in your leavener (baking powder) are balanced and your cake will rise correctly instead of turning into a giant hockey puck. Second, the gases produced by the acid-base reaction may contribute a little extra lift in said cake-rising process. Translation: again, poofier cake.I added a photo where I started with a solution of the powder in water with a pinch of washing soda (alkaline). It's a pretty dark teal. Then I added splashes of white vinegar and watched it foam and turn back toward purple and finally red. You can still see streaks of the original teal where the vinegar didn't reach.Taking all this into consideration, I'd argue that this powder, as a purple food coloring, is WAY more useful than artificial colorants that don't tell you anything about your batter (and may or may not give you cancer). Also, depending on the tolerable pH range of the concoction you're brewing, it can be manipulated to yield red, purple OR teal. It's like a "buy 1 get 2 free" deal! Yay science!Original review:I saw other reviewers report getting a dull dark color instead of bright purple, and I think I know why. This ain't my first rodeo with purple ube powder. The reason is that the pigment in naturally purple foods, such as ube, blueberry and red cabbage, is anthocyanin, which is VERY sensitive to non-neutral pH. It turns red in acids and blue in bases. It's so sensitive that you can use red cabbage juice as a makeshift pH indicator. So if your batter is not a neutral pH, for instance, because your baking powder is old and the acid component has broken down, making it alkaline, your batter will turn blue/gray. That's kind of the price you pay for using natural instead of synthetic food coloring. I'm including a photo of the color changes I took when testing another ube powder so you get an idea.The neat thing is, if you correct the pH, e.g. by adding cream of tartar dissolved in a splash of water, you can reverse the process and turn it back to bright purple! That's what makes anthocyanin such a great pH indicator - it doesn't just tell the pH of the initial solution - it lets you adjust said solution until it's the pH you want!

Purple sweet potato powder is a fun and tasty way to add some color and nutrition to your food. It has a mild, slightly sweet flavor and mixes well into smoothies, pancakes, yogurt, or even baked goods. The bright purple color makes everything look more exciting, and it’s nice to know it’s packed with good stuff like antioxidants. It’s an easy way to sneak a little extra health into your meals without much effort, and it tastes great too. This one is also made in the USA,

This powder arrives with all the elegance of a concrete mixer spill stubborn lumps that resist mixing despite claims of "seamless blending." The vibrant photos must be using some sort of color sorcery because what emerges from my batter is a dull lavender-gray more reminiscent of dishwater than exotic ube. That "fine powder" descriptor should include an asterisk for the pebble-like granules that survive even aggressive sifting. My cookies emerged looking bruised rather than beautifully purple while carrying all the sweetness of cardboard dipped in weak tea. The resealable pouch apparently missed the memo about being air-tight as the contents developed a vague staleness after just two weeks. For something claiming baby-safe purity the texture suggests possible quarry byproducts got mixed in during packaging. Every recipe becomes an exercise in damage control as I strain out pebbles that crunch ominously between teeth. That compact size they advertise simply means running out faster while paying premium prices for what's essentially pulverized yam with attitude. The only thing this transforms effortlessly is my patience into frustration.

This purple sweet potato powder is easy to use with the powder being fine. It's easy to mix into any recipe to add some coloring.The powder itself doesn't have any flavor though. I would have liked it to have some flavoring like ube as stated.on the product page. Unfortunately it barely gets 4 stars for me.

There is no inherently strong flavors associated with this product. Which means if you are wanting the nutrients in a smoothie, you will NOT get a strong sweet potato taste.The powder is very fine. I was actually impressed with how fine of a powder was provided.This mixes well in a variety of meals. We've used it in smoothies, muffins, and vitamin drinks.*5 stars for quality.